Championing better bedtimes for all

We are here to empower parents, and build confidence to establish bedtime routines that work.

We make sleep a little easier

We celebrate and support real parents in all of their differences, rallying around one thing they can agree on — bedtime is hard. We champion proven sleep solutions for kids so parents can feel confident about bedtime (every time).

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We make sleep a little easier

Safe and natural

Your little buddy is safe with us. Our formulations are made from quality clean, natural and organic ingredients, steering clear of GMOs, parabens, sulphates, phthalates and synthetic colors. Additionally, we avoid ingredients that have any hint of doubt from the scientific community, like melatonin.

NATURALLY SOURCED
FREE FROM DYES, SULPHATES, PARABENS,
SILICONES, PETROLATUM& PHTALATES NO ARTIFICIAL COLORANTS
MELATONIN & DRUG-FREE
GLUTEN FREE
NO PRESERVATIVES
SUGAR FREE
Proven effective

Proven effective

Our evidence-backed sleep regimen — a collaboration between leading scientists, infant sleep experts, pediatricians, dermatologists, and fragrance experts — addresses sleep issues from every angle.


Our pediatrician-approved products undergo rigorous testing and extensive panel approvals to ensure they're the perfect companion to this bedtime routine. Routine is the best way to safely improve sleep, ensuring kids fall asleep easier, enjoy better quality sleep, and wake up better rested.

We believe every child has the right to get the healthy sleep they need to thrive

We believe every child has the right to get the healthy sleep they need to thrive

A bedtime routine is a critical part of a child’s day. It helps to ensure they get the healthy sleep they need to have a good day tomorrow.

We donate a portion of every purchase to our charity partner Pajama Program to support a comforting bedtime routine for children facing adversity. Your purchase helps provide cozy pajamas, inspiring storybooks, and critical sleep health education resources for parents, caregivers, and educators in the USA.

We believe every child has the right to get the healthy sleep they need to thrive

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